A freelance SEO copywriter is an outsourced contractor that supports marketing efforts with written content that is intended to perform in search engines. We can work externally, completely removed from the in-house marketing team, or internally, as an extension.
A freelance SEO copywriter generally focuses on creating, writing, and editing content that faces search engines, which includes website copy, blog content, social media content, and ad content.
Search Engine Optimization is a careful science. It needs to balance keyword optimization, the structure of the sales funnel, and the brand messaging. A freelance SEO copywriter will be able to balance those factors and encourage your target audience to take action.
A content writer might not implement SEO into the content, which may not be an issue depending on your goals. If you are looking for help writing email campaigns, instruction manuals, and eBooks, you might find a content writer to be extremely useful. There might only be an issue if your needs expanded to include SEO content.
These services are best for those with stale, old ways of marketing. Your team has been doing the same things it always has, but it’s not working anymore. These services are also useful when you don’t have the capacity to add marketing to your plate (or that of your team).
This is my specialty. This is your contractor’s specialty. Your thing is your thing, and it’s gotten you this far. As fun as DIY can be, delegation can also be a great time.
Yes. At least, I do. Organic SEO services, which means writing content that has no “pay to play” involved, are a huge part of my work. You could argue that that is all I do.
It is not uncommon for leaders to want a high-level or specialized role appearing as the source of the content, and that is no issue. Most—if not all—of my clients have wanted ghostwriting services. The only request I make is that we discuss documentation and use in my portfolio (unless an NDA is needed).
